A Luxury Goods Market Growing With Rising Purchasing Power in the Eastern Province
Rising consumer spending on fashion and luxury goods in the Eastern Province continues to attract new global and local brands, and this growth comes with two key legal challenges: widespread counterfeiting that threatens brand value, and increasingly complex distribution contracts between global brands and their local agents.
Trademark Registration and Protection
We help fashion and luxury goods brands register and protect their trademarks from counterfeiting and infringement, from availability searches and initial registration before the Saudi Authority for Intellectual Property, through to monitoring markets and digital sales platforms for any violation.
Anti-Counterfeiting in Markets and Digital Platforms
The luxury goods sector is among the most exposed to counterfeiting, and we act on two parallel tracks upon discovering counterfeit goods: a report to regulatory authorities to seize them in markets and at customs points, and a civil claim for damage to the brand's reputation and sales.
Distribution and Franchise Agreements
We review distribution and franchise agreements between global brands and their Eastern Province agents, including regional exclusivity clauses and the product and brand display standards luxury brands typically impose on their local agents.
Agent Disputes With Global Brands
When disagreements arise between a local agent and the global brand over ending the agency or modifying its terms, we represent either party in negotiation or litigation, drawing on our experience regulating commercial agencies in the Kingdom.
Consumer Protection in the Luxury Goods Market
We help stores and brands comply with consumer protection standards specific to luxury products, including return and warranty policies where customer expectations differ from those for ordinary consumer goods.
Advertising and Marketing for Luxury Goods
We help brands review their advertising and marketing campaigns for compliance with Saudi regulations, especially when contracting with influencers to showcase luxury products, partnerships requiring clear contracts that protect the brand's image.
How We Start With You
Send us the details of your brand or the distribution contract of interest on WhatsApp. We help protect your investment in the brand from counterfeiting and from unbalanced distribution agreements.