An Advertising and Marketing Sector Going Digital Under Increasing Regulatory Scrutiny
The advertising and marketing sector in the Eastern Province is undergoing a fundamental shift toward digital marketing and influencer marketing, and this shift comes alongside growing scrutiny from the General Authority for Audiovisual Media over transparency and disclosure standards, meaning agencies and content creators need precise legal understanding of these continuously evolving regulations.
Advertising Agency Contracts With Clients
We review and draft advertising agency contracts with their clients, including scope of work, intellectual property rights over creative deliverables after the contract ends, and early termination clauses that often become a source of dispute when a client ends the engagement mid-way through a long-term campaign.
Influencer Marketing Agreements
With the growth of influencer marketing, we help agencies and brands draft clear agreements with influencers defining mutual obligations, sponsored content disclosure requirements under the media authority's instructions, and the mechanism for handling content published in violation of brand guidelines.
Protecting Intellectual Property in Advertising Campaigns
We help register and protect intellectual property for creative content and advertising campaigns, and pursue cases of copying or unauthorized use of advertising content by competitors, whether through a formal notice or an intellectual property infringement lawsuit.
Compliance With Commercial Advertising Regulations
We help agencies and advertisers comply with commercial advertising regulations and digital marketing transparency standards, including comparative advertising rules and marketing claims that could be classified as misleading if not precisely drafted.
Data Protection in Targeted Digital Campaigns
Targeted digital marketing campaigns rely on collecting user data, and we help agencies understand their obligations under the Personal Data Protection Law when collecting and using this data in personalized advertising campaigns.
Production Contracts With External Production Companies
When agencies engage external production companies to execute video campaigns or shoots, we help draft production contracts that clarify ownership of final deliverables and raw materials, and the mechanism for handling budget or timeline overruns, disputes common in this type of engagement.
Comparative Advertising and Competitor Reputation Protection
Advertising campaigns comparing a product to competitors' products are subject to precise rules preventing defamation or misrepresentation, and we help agencies and advertisers draft comparative messaging that achieves the marketing goal without exposure to a defamation or unfair competition claim from the competing party.
How We Start With You
Send us the contract or campaign of interest on WhatsApp. We help you assess the legal risks before launch, not after a violation or dispute occurs.